Events and communities
We build events as dialogue formats: concept, guests, production, communication and content that continues after the meeting.
A communication strategy is included in every service. We start with the proposed objective and build the messaging, content and engagement stages. See the approach ↓
When it helps
For conferences, debates, launches and meetings requiring a clear concept and coordinated execution.
What we do, in practice
- 01
We define the communication strategy for the proposed objective: audiences, messages, channels and stages.
- 02
We define the objective, format and agenda.
- 03
We coordinate agreed invitations, logistics and production.
- 04
We prepare communication, media coverage and follow-up materials.
- 05
We coordinate marketing and communication before, during and after the event to sustain the relationship with relevant audiences.
What your organisation receives
A communication strategy for the proposed objective, with messages, channels, stages and indicators.
Concept, agenda and organisation plan.
Communication, branding and production materials for the event.
Photo and video content, streaming and reporting, depending on the project.
Selection and volume of deliverables are agreed for each project.
Every message prepares the next step.
Your audience does not need to hear the same message endlessly. It needs the right argument at the right time. We build the communication strategy around your objective, connecting content, marketing and advertising in a journey that explains, builds trust and supports the decision.
From discovering your brand to making a decision
- 01Get to know you.
We reach the people for whom your offer is relevant.
- 02Recognise the need.
We explain the problem and why it is worth solving.
- 03Understand the solution.
We show how it works and the value it can bring.
- 04Find reasons to trust.
We bring expertise, examples and evidence to support what you say.
- 05Find the answers.
We address the questions, risks and objections that can delay a decision.
- 06Take the next step.
We connect interest with a clear action: a conversation, a meeting or a proposal.
- 07Stay connected.
We keep the conversation going with people who are not yet ready to choose.
One clear direction, from communication strategy to every article, video and campaign.
More about this service
protoKOL informs audiences and organises debates on public policy, builds communities through the exchange of knowledge, ideas and good practice, provides a platform for relevant stakeholders and promotes examples of success.
Through media, distribution and knowledge, we bring together relevant public- and private-sector stakeholders.
What we manage
We define the event concept;
We write the invitation;
We book the venue;
We manage catering and transport logistics;
We produce advertising and promotional materials;
We provide branding: lecterns, display backdrops and roll-up banners;
We provide sound systems;
We invite the press;
We write tailored speeches and briefing points;
We provide live-broadcast and virtual-reality infrastructure.
From conversation to project
01 Clarify
The objective, audience and available resources.
02 Propose
The approach, deliverables, timeline and budget.
03 Deliver
The agreed stages, with review and evaluation.
Scope and indicators are agreed for each project. Commercial outcomes, funding and institutional access are not guaranteed. Commercial content is clearly labelled; legal, tax and procurement requirements are validated with the organisation’s specialist advisers.
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