Content production
We produce video, photography, text and graphics, from brief and concept to publication-ready materials.
A communication strategy is included in every service. We start with the proposed objective and build the messaging, content and engagement stages. See the approach ↓
When it helps
For launches, presentations, interviews, project documentation and ongoing digital or live communication.
What we do, in practice
- 01
We define the communication strategy for the proposed objective: audiences, messages, channels and stages.
- 02
We define the objective, audience, formats and concept.
- 03
We organise research, scripting, filming and production.
- 04
We handle post-production and adaptations for agreed channels.
- 05
We design formats and adaptations as part of the communication strategy and distribution sequence, not as isolated assets.
What your organisation receives
A communication strategy for the proposed objective, with messages, channels, stages and indicators.
Concept, script and production plan.
Video, photography, text or graphic materials according to the brief.
Final versions and formats with agreed usage terms.
Selection and volume of deliverables are agreed for each project.
Every message prepares the next step.
Your audience does not need to hear the same message endlessly. It needs the right argument at the right time. We build the communication strategy around your objective, connecting content, marketing and advertising in a journey that explains, builds trust and supports the decision.
From discovering your brand to making a decision
- 01Get to know you.
We reach the people for whom your offer is relevant.
- 02Recognise the need.
We explain the problem and why it is worth solving.
- 03Understand the solution.
We show how it works and the value it can bring.
- 04Find reasons to trust.
We bring expertise, examples and evidence to support what you say.
- 05Find the answers.
We address the questions, risks and objections that can delay a decision.
- 06Take the next step.
We connect interest with a clear action: a conversation, a meeting or a proposal.
- 07Stay connected.
We keep the conversation going with people who are not yet ready to choose.
One clear direction, from communication strategy to every article, video and campaign.
More about this service
Everything has a story. Your story is everything.
Our editors and journalists work across formats to bring subjects to life and tell compelling stories, whatever the topic or audience.
Video
We shoot raw video and 4K footage;
We produce video reports: scripts, locations, briefing, supervision, filming, post-production and publication;
We produce breaking news coverage and live broadcasts;
We produce branded stock footage;
We produce Shorts, AMP Stories and Stories;
We provide live-streaming and virtual-reality infrastructure.
Photography
We produce photo reportage;
We plan the route, photographer and visual format;
We write the accompanying text and select the shots;
We curate photography and provide desktop publishing for visual communication;
We publish in the media.
Text
We provide copywriting and executive ghostwriting;
We write press releases;
We write speeches;
We write scripts for video and audio;
We write articles and interviews with prepared questions and answers.
Graphics
We produce interactive infographics;
We develop identity and logo strategies;
We produce branding and promotional materials.
Media planning
We contact the media companies in our portfolio;
We schedule appearances;
We supervise materials;
We place articles and interviews in selected publications and television outlets;
We manage sponsored content and align brands with subjects relevant to society.
From conversation to project
01 Clarify
The objective, audience and available resources.
02 Propose
The approach, deliverables, timeline and budget.
03 Deliver
The agreed stages, with review and evaluation.
Scope and indicators are agreed for each project. Commercial outcomes, funding and institutional access are not guaranteed. Commercial content is clearly labelled; legal, tax and procurement requirements are validated with the organisation’s specialist advisers.
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