protoKOL / STRATEGIC COMMUNICATION AND ACTIVATION

Decisions begin before comparison.

For each objective, we build the communication strategy and coordinate content, marketing, sequential advertising and distribution. From positioning and reputation to projects, events and international relationships.

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protoKOL connects organisations, brands and audiences with the decisions that matter, through strategic communication and activation.

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MARKETING AND SEQUENTIAL ADVERTISING

We don’t repeat a message. We build a case.

Your audience does not need to hear the same message endlessly. It needs the right argument at the right time. We build the communication strategy around your objective, connecting content, marketing and advertising in a journey that explains, builds trust and supports the decision.

One strategy. Seven stages.

01Get to know you.
We reach the people for whom your offer is relevant.
02Recognise the need.
We explain the problem and why it is worth solving.
03Understand the solution.
We show how it works and the value it can bring.
04Find reasons to trust.
We bring expertise, examples and evidence to support what you say.
05Find the answers.
We address the questions, risks and objections that can delay a decision.
06Take the next step.
We connect interest with a clear action: a conversation, a meeting or a proposal.
07Stay connected.
We keep the conversation going with people who are not yet ready to choose.

One clear direction, from communication strategy to every article, video and campaign.

COMPANIES / BRANDS / LEADERS

Strategic
services.

We build recognition before the decision.

Most organisations invest in marketing, PR and advocacy that generate visibility, but not necessarily decisions. In reality, decisions are influenced by perceptions, narrative context and editorial authority.

Perception management Digital Public Affairs Growing and consolidating market share Symbolic and relational capital for leadership Shortening the sales cycle International corridors

FROM AWARENESS TO CHOICE

Decisions are influenced by perceptions, narrative context and editorial authority.

What sets us apart is an integrated approach to analysis, research, creativity, technology, journalism and innovation, within our own media infrastructure.

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MUNICIPALITIES / COUNTY COUNCILS

Local economic development.

Place marketing and consultancy for local public services.

A place needs more than visibility to realise its potential. We help municipalities and county councils develop local public services dedicated to economic development and promote their projects and opportunities to investors and partners.

From local potential to economic opportunities ↗

CONTENT / DISTRIBUTION / EVENTS

Capabilities

Brand journalism and amplification in the KOL ecosystem

We turn organisational expertise into articles, interviews and video series with a coherent editorial and distribution plan.

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Content production

We produce video, photography, text and graphics, from brief and concept to publication-ready materials.

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Events and communities

We build events as dialogue formats: concept, guests, production, communication and content that continues after the meeting.

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ORGANISATIONS AND COLLABORATIONS

Names from our portfolio.

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Commercial content is clearly labelled.

protoKOL / SELECTED WORK

Selected work.

Experience in action: events, communication and initiatives connecting people and organisations. Projects from the KOL Press portfolio.

Constanța · 25 September 2023

Leaders Farul Constanța

Community concept and strategy

KOL Press developed the concept and strategy for the Leaders platform and helped create an event connecting Farul Constanța football club, business leaders and local government.

About the project

A regional network built around the club’s values, with a focus on education, community renewal, tackling poverty and sustainable economic development.

Constanța · 4 May 2022

How Diplomacy Could End a War?

Co-organisation · KOL Press × Diplomacy360

KOL Press co-organised the sixth international forum with Diplomacy360, bringing together more than 45 foreign diplomats and over 100 leaders and figures from government, defence, security and business.

About the project

A dialogue on how diplomacy can contribute to ending war and why keeping communication channels open matters.

Bucharest · 2023, 2024 / Beverly Hills · 2024

Female Empowerment Summit

Media partner

KOL Press was a media partner for events organised by OP Global Events, focused on women’s leadership, entrepreneurship and international connections.

About the project

I AM F.E.A.R.L.E.S.S., Bucharest — 17 October 2023; Beverly Hills — 29 February 2024; Bucharest — 24 March 2024. The March 2024 edition brought together more than 130 women from a range of professional fields.

Bucharest / Sibiu · 2024

RO HAEREDITAS

Media partner · Heritage and public dialogue

KOL Press was a media partner of Romania’s National Institute of Heritage for the RO HAEREDITAS launch and the regional conference in Sibiu, focused on protecting and promoting cultural heritage.

About the project

Bucharest launch — 15 January 2024; Sibiu conference — 22–23 February 2024. Dialogue between experts, public authorities, civil society and companies on restoration, conservation and the value of cultural heritage.

DIPLOMACY × TECHNOLOGYTECH
PLOMACY.Bucharest / 2024

Bucharest · 21 March 2024

Techplomacy

Media partner

KOL Press was a media partner of “The Geopolitics and Diplomacy of Emerging Disruptive Technologies”, organised by Diplomacy360 in partnership with the Romanian Business Exchange.

About the project

The event brought together more than 180 diplomats, officials, technology decision-makers, academics and defence and cybersecurity experts. Topics included artificial intelligence and the geopolitical role of technology companies.

Focșani · 10 May / Bucharest · 13 May

Education and prevention with Michael S. Vigil

Organisation · Social responsibility

KOL Press organised conferences and meetings with Michael S. Vigil, former DEA Chief of International Operations, to raise young people’s awareness of drug risks and organised crime.

About the project

The programme included meetings in Focșani and with students and teachers at the International Computer High School of Bucharest, featuring questions, answers and discussions on prevention.

protoKOL / VIDEO WORK